A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Building a brand is hard work. It takes perseverence, focus, and determination. Having the right logo just isn't enough. There's a lot more to learn and the challenges never stop evolving. Let's keep learning together.
What makes a truly great logo?
Vox recently published an interview with Michael Bierut, world acclaimed brand designer. His remarks should be a must-watch for not just… Read
The PSD File Format
So, what is a PSD file used for? PSD files are the primary format for artwork and images created in Adobe… Read
The JPG File Format
JPEG files (pronounced: “jay-peg”) are the most commonly used format for digital images. Regardless of the industry or workplace, you… Read
The TTF File Format
TTF files are a common font file. Developed by a joint effort between Apple and Microsoft in the 80’s, .ttf files have become… Read